We are thrilled to announce the launch of Happy Flakes sales in collaboration with Melcom Group, Ghana's largest supermarket chain. Our partnership with Melcom is a significant milestone in our journey, marking our commitment to providing quality products to a wider audience.
Our journey with Melcom began when our representative visited Ghana and had the privilege of meeting a close associate of the Melcom owners. This meeting paved the way for our products — corn flakes, cocoa balls, cocoa flakes, and oat flakes — to grace the shelves of Melcom Supermarkets across the country.
Melcom, established in 1989 by the visionary Indian entrepreneur Bhagwan Khubchandani, has grown into a network of 65 shops spanning the length and breadth of Ghana. The legacy of Melcom traces back to Bhagwan's father, Ramchand Khubchandani, who arrived in the then Gold Coast in 1929 as a 14-year-old store boy.
The Melcom Group of Companies, a testament to the Khubchandani family's entrepreneurial spirit, comprises six distinct entities: Melcom Limited, Century Industries Limited, Crownstar Electronic Industries Limited, Melcom Hospitality, Melcom Travels, and Melcom Care. While Melcom Limited spearheads the retail sector with 42 outlets, the group has diversified its portfolio to excel in various other industries.
Melcom Limited, the flagship shopping mall of the group, stands as Ghana's premier chain of retail department stores. With a vast array of products and a plethora of renowned brands, Melcom has become synonymous with quality and reliability in the Ghanaian retail market.
Our partnership with Melcom signifies our dedication to offering premium products to customers across Ghana. We are excited about this collaboration and look forward to serving the Ghanaian community with our delicious and nutritious range of breakfast cereals.